Welcome (kinda)

Our great city had the privilege of hosting the 2017 NFL Draft and we thought it was a perfect opportunity to present our guests with a lukewarm welcome. Philly fans have a reputation for being... shall we say vocal? So, we wanted to make sure visiting fans felt at ease. We worked with local vendors to display our content all around center city throughout draft week. The creative ran alongside a live social campaign pushing viewers to the custom microsite and social media channels.